New year predictions: Koli Pickersgill, Immediate Media

Pickersgill: Remember to say thank you
Pickersgill: Remember to say thank you

Immediate’s production and repro director believes that printers should be evangelical about the power of print.

What’s at the top of your Christmas wish list this year?
A satisfactory conclusion to the three-year Brexit nightmare!

As the decade draws to a close, what trend (business or technology) do you think the 2010s will be remembered for?
Rapid advancement of digital printing in quality, cost and opportunities.

What do you think will represent the single biggest opportunity for printers in the next decade and why?
Finding greener ways to print and promoting printed products in the sustainability arena looking at inks, energy, paper and carbon offsetting.

What do you think will represent the single biggest threat for printers in the next decade and why?
The continued rise of smart phones and tablet use by consumers.

What’s the one thing that the industry should do more of, or do better, in the 2020s?
I think the industry is getting better at this, but it absolutely must be about supporting and evangelising about the power of print alongside digital offerings to a wider audience.

What was your biggest disappointment in the 2010s?
Helplessly watching so many print businesses fold, with jobs and years of expertise lost within the industry.

What was your highlight of the decade?
Recently realising that people are taking climate change seriously and actively doing more to mitigate the damage.

What are your hopes for 2020s?
For the UK to stabilise, regroup, recover and find some sense of unity.

We can't believe we're asking this question for the third year running: what is your one-word view on Brexit?
Despondent.

What was the best piece of advice you have ever been given?
Remember to say thank you… ...preferably hand written in a card!

What if anything will you do differently in the new decade?
Slow down and smell the coffee.

What’s your favourite Christmas cracker joke?
What happened when Santa got stuck in the chimney?
He felt CLAUStrophobic!

What is the earliest Christmas present you can remember receiving as a child?
A walking talking doll called Angela.

Are you making any New Year's resolutions? If so, what?
Having more meat-free days in the week.