Marstan Press secures ISO colour standard

Barney Cox
Thursday, June 12, 2014

Marstan Press has crowned the installation of its new press by gaining Heidelberg ISO 12647-2 colour certification and joining the vendor’s Colour Club of accredited printers.

Marstan
Marstan

“With the accreditation on top of our new press we can target more prestigious work and sell on quality, it gives 100% confidence in our quality and colour,” said Marstan sales and marketing director Martin Lett Junior.

The Bexleyheath-based firm has also kicked off a marketing campaign that promotes the capabilities of the Heidelberg Speedmaster XL 75-P, while also sweetening up prospects and existing clients with cake.

“An email is easy to delete and a plain letter is easy to ignore but no-one is going to throw away or forget a cake,” said Lett Junior. “It’s more engaging than a pen and helps with brand recognition.”

The cakes were despatched in a digitally-printed Marstan Press branded sleeve and included a die-cut leaflet. The campaign is supported with a twitter campaign with the hashtag #marstancakes. To encourage further interaction with clients.

“It’s been very positive, we’ve had a response from one prospect, several enquiries and got one job on the back of the first mailing,” said Lett.

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