CMS invests in fresh tech to hit turnover targets

Hooper: "Onwards and upwards"
Hooper: "Onwards and upwards"

Central Mailing Services (CMS) has made a fresh six-figure investment in new print, mailing and warehouse equipment as it heads towards the end of its financial year on-target.

In February and early March, the Birmingham mailing company installed kit including a Kirk Rudy inkjet system, a Polar N78 Plus guillotine, a Duplo Multigraf CF375 creaser/folder and a CMC 250 envelope inserter.

The investments were coordinated by Richard Hooper, who joined the company in the newly created position of operations director in October last year.

He said: “Our wrapping volumes are very strong at the moment and our systems were getting fully booked, which is why we brought in this new raft of machinery to go alongside existing kit that we really like.

“It all links back to our organic growth – we are in line to hit £12m sales when our financial year ends in April. This has been aided by investment in machinery, as well as investment in our people through training.

“From there, it’s onwards and upwards. We’re keeping up with client demand, giving them added value for money and remaining cost-effective as a business.”

Key services that are becoming increasingly important to CMS’ client base, according to Hooper, include potato starch- and paper-based wrapping, as well as a move towards intricate, printed direct mail packs.

Hooper said that a number of CMS’ clients had "enthusiastically" converted from plastic-based polywrapping onto more sustainable alternatives since it rolled out paper wrapping late last year.

With 100 members of staff now on its books, CMS is targeting a turnover of £15m in the next 12-18 months.