Arden Dies unveils rebrand and accelerates additive manufacturing adoption

Richard Stuart-Turner
Wednesday, November 18, 2020

Die-maker Arden Dies has unveiled a company rebrand, with a fresh modern look and a new website, and is also set to pioneer a new programme designed to upskill its workforce to accelerate the adoption and application of additive manufacturing.

The new Arden Dies website features better functionality, design and navigation
The new Arden Dies website features better functionality, design and navigation

The business, which is headquartered in Stockport, Greater Manchester, said its new logo has been refreshed in blue and grey and is inspired by the carton outlines from Arden’s packaging design CAD software Impact.

Its new and improved website, meanwhile, showcases the company’s full range of die-making products and tooling for packaging and cartons and features better functionality, design and navigation.

The family-owned business was first launched in 1964. Brothers Frank and Philip Poynter set up a die-making outfit in the cellar of their family home in Stockport with just one saw and a workbench. Within a few months the firm had outgrown its 1sqm underground workspace and moved into its first official headquarters in Marple.

Today the Arden Group of companies comprises of its Dies, Engraving and Software divisions and has offices around the world including the US, Germany, Denmark and India.

Martin Poynter, managing director and son of founder Frank Poynter, said: “After 56 years of manufacturing dies and tooling for the packaging and carton industries, we decided it was time for a fresh, new image; so we’re very excited to unveil our updated logo, brand and website, which better reflects the range of products and services that we offer.”

Separately, the business has embarked on a 12-day programme that aims to give participants a solid grounding in all aspects of additive manufacturing, from understanding the entire digital workflow end-to-end, including the software and hardware, to the range of materials that can be used to create products or parts, and post-processing skills.

The flexible, modular training will run from this month to February 2021 and is designed to fit around work schedules.

The blended learning approach will include online workshops and in-person site visits to Fabricon Design in Ashton-under-Lyne, which specialises in advanced manufacturing methods, and STFC Daresbury.

There are also onsite sessions at Manchester Metropolitan University’s 3D additive and digital manufacturing hub PrintCity.

Workshops include: rapid prototyping, parametric modelling, Finite Element Analysis (FEA), AM polymer and part consolidation, and generative design. There will be software tutorials in CAD CAM, Fusion 360, Eiger, Cura and PreForm, and an exploration of career opportunities and the future of additive manufacturing.

Arden Dies is part of the ‘Fast Track Additive Manufacturing – Upskilling the Workforce’ programme, which is run in collaboration with the Made Smarter North West adoption pilot.

This links the region’s manufacturers to the digital tools, leadership and skills to drive growth, as well as connecting them to PrintCity and Fabricon Design.

Arden Dies operations manager Sarah Poynton said: “We are taking part in the course because we understand that additive manufacturing is a future we cannot ignore.

“Through Fast Track our staff will gain the skill set we need as a business to drive new opportunities and productivity. Additive manufacturing will keep us at the forefront of what we do best, which is to provide the highest technology in cutting and engraving tooling for the packaging industry.”

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