The Newton Abbot-based photo finishing business, which is part of US-based District Photo and responsible for photo service Truprint, is focusing on new routes to market by allowing brands and retailers to offer photo products.

Harrier operates a battery of HP Indigo digital presses that include six 7000 machines, as well as a 5000, and is offering brands a bespoke web-to-print service that can act as either a new or complementary sales stream to other products.

These can include photobooks, canvases, customised mugs and clothing – products that fit in with Harrier's extensive production capabilities at its two Devon facilities.

According to Julian Marsh, business development consultant at Harrier LLC, the Taopix installation will allow the 140-staff company to explore new business opportunities.

He added: "Harrier LLC is one of the most successful photo finishers in the country and at the time I joined, they were using their powerhouse of HP Indigo presses to fulfill an enormous demand for high-quality photo products, generated by their photo service, Truprint.

"However, this demand typically peaks at Christmas time and the company was looking for a way to grow pages throughout the year."

He said the company, which can add up to 100 staff during peak periods, could now offer a scalable offering to fit any business model.

Marsh added: "The new fully-branded photo service invites customers to create the photo product of their choice by downloading Taopix software – again, branded by the operating company – and then submit their product for printing.

"Harrier LLC fulfils the print and finishing, giving the brand in question the security of working with an established photo finisher, powered by a fleet of reliable and productive HP Indigo presses."