The investment, which will enable the company to handle entire marketing campaigns in-house, complements the firm's HP Scitex FB7600 Industrial Press spend earlier at the show.

According to Matthew Wennington, managing director of FastAnt, which is a subsidiary of offset-litho print business Taylor Bloxham, the new investments will help boost its point-of-sale and point-of-purchase capabilities.

He said: "With the new investment, we can manage entire campaigns inhouse with complete control over every element, whereas before we would have had to factor in time to send work out and wait for deliveries.

"Now it will be printed, finished and out the door much faster then ever before. This means we can be more responsive and at the same time reduce our costs."

As with its HP flatbed investment, FastAnt tested a number of machines before opting for the Kongsberg table.

Wennington said the i-XP24 machine offered the flexibility to handle a wide range of substrates such as plastic metal and wood.

"It is phenomenally flexible and very robust. In fact our jaws dropped when we saw it working," he added.

The £7.5m turnover business, which employs 58-staff, expects its new investments to help grow turnover at the Leicester company 60% over the next three years.

He said: "We work with lots of blue chip and high street brands and identifying ways to improve our service and support for them is very important. This investment is another demonstration of our commitment to that goal."

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