The Reading-headquartered print finisher, a PPA Awards sponsor, was tasked with designing tickets that would complement the grandeur of the ceremony, which is held every year to celebrate the excellence and innovation achieved in the UK’s magazine industry.
The event, in its 35th year, was hosted last month by BBC Radio 6 Music DJ Lauren Laverne at the Grosvenor House Hotel on Park Lane in London’s Mayfair.
Celloglas was asked to produce a total of 900 A5 tickets and the chosen stock was Mirri Sparkle from Mirri, a division of Celloglas. Mirri Sparkle offers a glitter texture that glistens in the light.
Celloglas marketing manager Jennifer Deacon said: “Mirri Sparkle is a really loud and vibrant material which has a definite glitzy feel to it which is suitable for awards ceremonies.”
The firm produced the tickets at its Reading site using 285gsm Mirri Sparkle. The reverse of the invitation was pre-coated for digital production and printed with a four-colour process using an HP Indigo 5600.
Purple foil lettering was added to the front of the card using a Saroglia foil blocking machine and the invites were then cut to size using a Polar 137 guillotine.
The uncoated Mirri stock had to be pre-coated on the white side before printing to enable the reverse of the invitation to be printed using the HP digital press. This proved to be more cost-effective than printing the job using a litho press.
“With Mirri you normally need around 400 sheets to makeready so because it’s quite a premium material it’s better not to have a large makeready on it,” said Deacon.
Celloglas also had to carry out tests to ensure that the foil lettering would work successfully on the Mirri Sparkle substrate. “We found that all metallic foils go down lovely apart from maybe a white and a black, which don’t go down quite as well,” said Deacon.
PPA events manager Grace Harrison said: “When we received the tickets from Celloglas we were so pleased with the result.
“Mirri Sparkle was the perfect choice for the tickets as it really emphasises the glitz and glamour of the night. The purple foil gave a premium feel and the colour really popped against the silver sparkle.”