4DM restructures management

Simon Nias
Wednesday, March 14, 2007

4DM Group is gearing up for future expansion with a restructure of its senior management, including the appointment of three divisional managing directors.

Chief executive Charles Grant-Salmon said the move would allow him, along with co-owner Les Ritchie, more time to focus on the £15m turnover direct mail house’s future strategy.

He said: “It’s very difficult, when you’re involved in day-to-day management, to devote enough time to overall strategy. It’s always been my desire to bring in a dynamic team to take responsibility for the running of the business.”

The new team includes managing directors for 4DM’s three arms. James Portsmouth takes responsibility for 4DM’s direct mail division, while Lance Hill and Darren Crawford head up printing arm Transcom and data and digital arm Addition respectively.

Grant-Salmon stressed that there was no hidden agenda, describing the move as “more of an internal restructure than anything else”. He added that he expects a lot of change in the marketing services sector over the next few years, and that he hoped 4DM would develop a “more sophisticated” offering, including more add-on services.

Grant-Salmon said 4DM would be open to future acquisitions “but only if they fit exceptionally well”.

4DM, which recently spent £250,000 on a specialised Sitma paper-enclosing line, has also set aside a budget
of around £750,000 to enhance its paper enclosing capability over the next 12 months.

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