The US company’s flagship QuickLabel line has extended its light production segment of digital label printing with the introduction of QL-425 (A4 wide) and QL-435 (A3 wide) professional label presses.
On its booth (4.2-B59), the company has also introduced the VP-800, which prints onto sustainable packaging materials including corrugated cardboard, die-cut boxes, padded or plain envelopes, paper bags, and wood.
Designed specifically for label converters and higher volume brand-owners and print companies focused on medium-volume runs, these new systems are said to combine advanced hardware, intelligent automation, and “an ecosystem of support tools” that help customers scale their output while keeping operating costs at a minimum.
Greg Woods, CEO of AstroNova, said the new machines had been designed to give users more control, more uptime, and “significantly lower operating costs”.
“Because of the flexibility of our new print engine system there is greater commonality of components across our products, enabling further flexibility for support and future upgrades that addresses inventory requirements for the users and ourselves.”
Woods added: “We have made excellent progress with the turnaround and integration of MTEX which provided the technology that enabled these product launches.
“We have expanded the sales team representing this disruptive technology from just the few that MTEX had to 40 sales personnel through our cross-training program.
“We have also expanded the distributor network employing the AstroNova go-to-market strategy. The expansion of our market reach has measurably improved the Product Identification segment’s order rates, quickly getting the MTEX acquisition’s orders up near the run rate that was expected when it was acquired.”
