The London-based supplier, which until now has specialised in pre-press software and hardware, will now sell the complete Xerox production mono and colour ranges, as well as the DocuColor 12 and 3535 with all the associated RIPs.

We thought long and hard about where our business was going and decided it was high time we got into digital, said TPT managing director Steve Emerson.

TPT had been scouting for about a year for a suitable digital press partner before deciding on Xerox. In terms of the breadth of the product range and the performance for the price its pretty much unbeatable, Emerson said.

Xerox said it hoped the partnership with TPT would result in important in-roads into the advertising and marketing agency market, where TPT is an established name.

Xerox was at last weeks Digital Print World with its reseller of the year Xeretec. Its stand at the London show focused on lite production and featured early showings of the new DocuColor 5252 and DocuTech 2101 machines.

Story by Lauretta Roberts