Xerox launched its new mass personalisation solution at the International Direct Marketing Fair this week.


Dubbed, for the purposes of the show, the Corpair Frequent Flyer application, the new solution centres on any high-speed Xerox printer and a new variable data software package from Program Products.


Using its DocuColor 2060 colour press and its high-speed DocuPrint 180 and 350 mono printers, Xerox demonstrated the solutions capabilities using a frequent flyer programme.


"On the DocuColor 2060 were producing a brochure with illustrations on the front of where the travellers been and places theyve shown interest in, and inside it goes into greater detail. Every paragraph features some form of personalisation," said marketing manager Peter Vincent.