Verves new finance concept

David Powell, the former managing director of WRH Marketing, has begun showing a new capital investment concept of maintained availability to the industry.

Powell set up his new business, Verve Marketing, in May. He is targeting the concept at national and regional newspapers and commercial printers.

Maintained availability finance is based around whole-life costing including an after-care structure incorporating servicing and spares but with a single monthly payment for the purchaser. A risk and reward package is also built in. Powell has three projects currently in the mandate phase.

I think the industry needs to look seriously at investment in order to secure longer term contracts in this country, Powell said. This is a good way of catching up or getting a jump on the Germans.

This is an investment tool that involves the performance and availability of the total plant rather than cost per copy. It can be on- or off-balance sheet and, most importantly, payments only begin when the plant is operational.

Powell has teamed up with finance specialist Roy Royer of Pactor, along with industry specialists in project planning.

Contact: davidpowell@vervefirst.com.

Story by Jo Francis