Infrastream provides the DM industry with a "single platform for data-driven multi-channel communication" and can be used with QuarkXPress, said Quark vice-president of marketing Susan Friedman.
Benefits included higher response rates and faster speed through highly targeted communications and the reduction of process cycle times, said Vertis.
Evaluation is a web-based customer package designed to provide "truly objective" customer feedback, added Vertis.
The data is captured in a central area where results can be viewed simultaneously. This improves management, analysis and response mechanisms, the firm said.
