It found some 60% of UK companies had no plans to run web-to-print systems, with only 20% saying that they did. This placed the UK among the bottom third of countries planning to adopt web-to-print.
In Europe as a whole, half of the companies surveyed said they did not plan to provide a web-to-print service.
The study of 13 European countries was commissioned by Canon Europe. It wanted an overview of the web-to-print market.
InfoTrends associate director Ralf Schlözer said: “Web-to-print is seen very narrowly at the moment. In fact, it
is more than just a job submission tool.”
Canon Europe solutions manager for professional print Mark Lawn added: “When we investigated the market, we found there was a common misunderstanding of what web-to-print is. This research now gives us a platform.”
WEB-TO-PRINT STUDY
• 25% of respondents did not know what web-to-print meant
• 8% of systems were bought from vendors
• 79.6% believed web-to-print could extend geographical reach
• Market expected to grow 264% by 2010 and be worth £7.3bn (EUR10.5bn)
Have your say in the Printweek Poll
Related stories
Latest comments
"B2 and packaging! I like it already. Best wishes to Peter and the team."
"Good luck for the future Peter, everyone in the industry looks up to you!"
"Daisy Duke
19 hours ago
The end of an era. I was at Broadprint in the early 90’s and we produced literally millions of dm packs for them. The great Roger Rushton was the sales director for Readers...."
Up next...
Newly created role
Kilcoyne joins Solopress dream team
B2 finishing overhauled
Flexpress shines with new Duplo embellisher
Mainland UK agreement
Friedheim snaps up GUK distribution deal
Plans include leveraging inkjet know-how