We want to encourage development and dialogue between publishers, printers and manufacturers to use Forest Stewardship Council (FSC) or recycled material in book publishing, said Greenpeace forest campaigner Belinda Fletcher.
Although the main focus of the campaign was the UK book publishing sector, she hoped it could be broadened to encompass magazine publishers at a later stage.
BBC Worldwide was one of the first publishers to use FSC-certified stock, in 2000, and it plans to migrate all its 37 BBC magazine titles.
Five recycled papers have been produced as a result of the Canadian initiative, which involves publishers such as Random House Canada and Penguin Canada.
All the papers contain at least 60% post-consumer waste, while US-based New Leaf Paper is developing two FSC-certified papers Good News Offset and Eco Book FSC. These are expected to launch in the Canadian market by the end of this year.
Greenpeace has also issued a new report, The Paper Trail, as a guide to sourcing ancient forest friendly paper for the book publishing industry.
Last month several Finnish paper and forestry firms refuted allegations of old growth logging in Finland, as Greenpeace stepped up its forest action campaign.
Story by Andy Scott
