The system allows the company's 1,750 pubs to produce customised marketing material relating to local offers and promotions.
Union is part of the Wolverhampton & Dudley group, whose beer brands include Banks, Jennings, Mansfield and Marstons.
"The online ordering system is one of the most exciting and technically advanced projects Tangent has ever launched," said Tangent chief executive Nick Green. "The system is a further example of how more firms are migrating their marketing spend to take advantage of the opportunities that digital represent."
It follows a campaign from Tangent targeting its client base with personalised Valentine's Day cards. The two-page postcard used Direct Smile technology to give recipients log-on details of a personalised web page. The drive had a response rate of 21.3%.
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"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"It's amazing what can be found on the "web" nowadays!"
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