St Ives handles world's largest sticker album promo

St Ives has completed a major contract to produce 4m copies of an official 2006 Fifa World Cup sticker album.

The album, published by Panini, is part of a promotional giveaway, which began at the end of April, for Sunday newspaper, News of the World.

St Ives Roche and Peterborough printed the full-colour album, which comprised a 4pp UV varnished front cover printed on 240gsm Aurocard. The main 64pp text section was produced on a MAN Roland Lithoman IV using Uno Web LWC stock, with the covers printed on a Komori Lithrone L540.

The album was then stitched on Peterboroughs Ferag line, before the 1,000 pallets of finished items were delivered to NI by 30 lorries, over a three-day period.

Panini head of production at Mark Irvine said: St Ives produced a quality product even with a fluctuating pagination and liquid schedule finalised only at the eleventh hour.

The giveaway is thought to be the world's largest sticker album newspaper promotion to date.