United Biscuits awarded it the contract to design and print point-of-purchase material for the launch of its new Hula Hoops-inspired snack, Shoks.

The flavoured snacks were launched nationwide last month backed by 10,000 free-standing PoP units and other PoP material.

Simpsoncreative, the in-house design and advertising arm, designed much of the PoP material, including shelf talkers, shelf strips, posters and wobblers to promote Shoks in-store.

"A brand new development like Shoks required strong, eye-catching PoP to promote it within retail outlets," said Simpsongroup studio manager John Myers.

"Our initial brief was to produce PoP that maximised visibility, utilised space and through the use of bold graphics appealed to a fairly broad age range, as Shoks are aimed at the 12- to 24-year-old group."

Simpsongroup has produced three versions of the free-standing PoP units: a standee, a sloped unit and a three-tier model to display the new range, which comes in three flavours and is sold in a cubed package.

Story by Anna Clarke