The Triangle Colorscale (pictured) has more than 17,000 colours offering the "broadest choice and an alternative to the Pantone system," according to distributor Colour Confidence.
"Demand for reference books is growing and Pantone has reinforced its place as market leader and industry standard," said managing director Geoffrey Clements. "But this offers more colours and groups by shade instead of numbers, so it's easier."
Have your say in the Printweek Poll
Related stories
Latest comments
"Great, maybe now they can increase their 'on-time delivery' rate, because lately it has been shocking."
"I'll give it a week Ray!. I'm sure you won't be able to sit twiddling your thumbs for too long. Thanks for the support you've given over the years, always accommodating and willing..."
"And here's me thinking they bought the Docklands Light Railway."
Up next...
'Nonstop' production and enhanced efficiency
Cimpress agrees biggest investment yet with HP
Print inspired names
Houses on former Bath Press site go up for sale as construction begins
Instrumental in shaping strategy, culture and commercial success
Denmaur's Doug Jessop sets retirement date
Newco managing cash 'judiciously'