Vice-president of EDC Poland Piotr Rogut said there were three reasons why he chose the €2m, 1,200dpi machine: “Cost, quality and the relationship between our company and our suppliers.”

It will join a Ricoh Pro C751 and Pro 8120 at the Piotrków Trybunalski-based company.

“It’s a step to the future. We will change the production. We will be faster, better and cheaper,” Rogut said.

Ricoh Europe executive vice-president Benoit Chatelard said the company sold 90% of the Pro VC60000s to direct mail houses in the last year but mixed litho and digital printer interest was increasing.

Five of the 15 installs are in the UK, with five more European installs expected by the end of the year. Ricoh is also expecting to reach its 300th sale of the C9100 series at drupa.