The "international days" at the show, from 4 to 11 April will include welcome receptions, briefings and networking events for dealers and distributors in a special IT lounge.

"Exhibitors can make the most by planning for native speakers and sales teams to be present and relevant literature to be available," said the organiser of the event at Birmingham's NEC.

Exhibition director Trevor Crawford said: "We are expecting the highest number of international visitors in the exhibition's history.

"We have several initiatives designed to link the visitors with the exhibitors and to give latest industry updates."