The quarterly title was launched this morning with a print run of more than one million, making it one of the 10 highest-circulated magazines in the country.
Customers who spend more than 25 in a PC World store will receive a free copy of the 132pp magazine, which will also be on sale in the outlets for 2. A 48pp buyers' guide to PC World products will also be distributed with the first issue.
Future Plus, the growing contract-publishing division of Bath-based Future Publishing, has produced the magazine. The publisher's other clients include Vodafone, Dixons and the Musicians' Union.
Pillans & Waddies in Livingston recently scored the contract for a
4m print run of the UK's second-biggest customer magazine, the quarterly A5 20pp AA customers' magazine, RewAArd.
Story by Josh Brooks
Have your say in the Printweek Poll
Related stories
Latest comments
"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"It's amazing what can be found on the "web" nowadays!"
Up next...
Replacement 'will be operational later this year'
Walstead makes decision on Bicester 64pp
'Ridiculous decision'
Unite “prepared to fight” on proposed DS Smith site closure
Also helps mitigate volatile energy prices
