The quarterly title was launched this morning with a print run of more than one million, making it one of the 10 highest-circulated magazines in the country.
Customers who spend more than 25 in a PC World store will receive a free copy of the 132pp magazine, which will also be on sale in the outlets for 2. A 48pp buyers' guide to PC World products will also be distributed with the first issue.
Future Plus, the growing contract-publishing division of Bath-based Future Publishing, has produced the magazine. The publisher's other clients include Vodafone, Dixons and the Musicians' Union.
Pillans & Waddies in Livingston recently scored the contract for a
4m print run of the UK's second-biggest customer magazine, the quarterly A5 20pp AA customers' magazine, RewAArd.
Story by Josh Brooks
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