The Guardian has dropped below 400,000 after the boost that followed its Berliner re-design, down 5% to 380,693, according to the Audit Bureau of Circulation figures.
The Daily Telegraph recorded an all-time low of 897,385 while The Independent and The Times fell by 5% and 4% respectively. The Financial Times was the only quality paper to enjoy a month-on-month sales increase (1.8%).
Richard Desmond's Daily Express saw a marginal rise of 0.4% for the month following a consistently poor performance since August.
Desmond is losing nearly 500,000 per week to make a success of his cut-price of 30p, according to The Guardian.
The loss includes money sacrificed through the choice to forgo the right to reduce the retailers' cut, which means newsagents deem the Express to have the same value as rival The Daily Mail.
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"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"It's amazing what can be found on the "web" nowadays!"
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