The Uckfield-based, £16.5m-turnover firm aims to expand its presence in the luxury market with travel brochures and jewellery and interior design catalogues.
Pureprint said the appointment of James Dunne, formerly of book printer Butler & Tanner (B&T), would enable business development.
Dunne spent three years at B&T, helping it break into sectors outside book publishing. Prior to that, he spent six years at Bath Press.
He said Pureprint, which has 150 staff, was well positioned to meet the requirements of luxury print buyers.
“I look forward to the exciting task,” he added.
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"Sorry to read this, a big name to go down, hopefully a lot of the £1.8M was insured. We are recruiting operational staff & currently in-talks to assist the clients with immediate requirements."
"£1.8m !! Very big numbers indeed."
"Now black really is white. Ditching a product line with all its consequences for customers is now an award winning move. Priceless!"
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