The award was made to recognise Haymarket Business Media’s outstanding performance across all its digital publishing activities, including PrintWeek.

Presenting the award, comedian and host Russell Kane announced that the judges noted how Haymarket Business Media had "continued to grow the diversity and scale of its digital business," and highlighted the company's "commitment to innovation and producing high-quality products for professionals".

In 2010, there was a determined shift in focus from commodity products to socially connected brands across the division, which also includes PR Week, Brand Republic and Management Today.

An AOP judge said Haymarket was a "B2B business doing great things with an effective, long-term engagement strategy".

In a night of strong recognition for the publishing group, Haymarket Consumer Media won the best Product Team award for Autosport.com. BrandRepublic.com was shortlisted for Business Website of The Year, and the centralised Brand Republic Group news team was shortlisted for Business Editorial Team of the Year.

The awards evening was attended by 1,000 people at the Roundhouse in Camden, London.