Prime installs UKs first 3050

Nottingham-based Prime Digital, a division of Prime Litho Printing Services, has installed Europes first HP Indigo 3050 two weeks after the press was launched.

Prime Litho Printing Services director Jon Tolley said that the firms first digital machine was chosen after print trials with top manufacturers. The Indigo 3050 able to produce 4,000 four-colour A4 prints an hour will complement the firms three B3 Heidelberg presses.

To illustrate the quality of the four-colour 3050 Prime Litho Printing Services has sent out mailers printed on a digital press along with a comparable print on its litho presses.

We showed the prints to seasoned print buyers and asked then to pick which one was digital and which one was litho. About 90% of them got it wrong. The quality is superb, said Tolley.

The 13-employee company plans to run a series of workshops for clients to show how they can benefit from digital.

Story by John Davies