The specialist sales team includes former Scitex and Screen manager Ken Whild, who confirmed that the  European headquarters would be in the UK.

Whild said the beta of a new tool, carrying the name-in-progress "Press-sense X", is proving successful in Germany. It will be "polished" and named within the next two weeks.

The European sales team will grow to five, with sales reps based in the Netherlands France and Germany.

Whild said the product "brings a higher level of automation and organisation between the print customer and the inside of the production environment".

The company originally launched with the iWay JDF Web2Print family of products, which are now market leaders in the US and Asia-Pacific.