Premier Paper has re-vamped its board range, assembling a range of brands and other new products under the Essential name, which will launch on the market on 2 April.
"Board is one of our highest profit earners so it made sense to simplify the range and increase our tonnage targets," said Premier Paper product manager Ken Holt.
The range will now comprise Essential Ivory Board, Essential Printers Board and a new brand developed in conjunction with Tullis Russell called Essential Index Board.
Essential Postcard Board, designed specially to meet Post Office specification, and Essential Tinted Printers Board, also form part of the new range. Premier will extend the array of tinted weights at a later stage.
Suppliers of the re-vamped board range include Meersen & Palm, Tullis Russell and Sappis Nash Mill.
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
Further breathing space
'Serious group' interested in Highcon, new deadline set
Automation welcomed
Colourbridge enhances efficiency with new Duplo multi-finisher
New business unit includes OpSec
