Premier uses DM for Cypher range

Premier Paper has used a direct mail campaign to promote an addition to its Cypher uncoated range.

The new 400gsm board is targeted at graphical and packaging applications that demand a robust material with good folding and creasing qualities.

The mailer allows customers to see, touch and feel the smoothness, and the rigidity of the product. The Cypher range is now available in weights from 100gsm to 400gsm and in sizes SRA2 and SRA3. A 90gsm option is also available. Contact: marketing@paper.co.uk