Long a dominant player in the transactional printing space, the company hopes to use that expertise  as it helps technology and marketing services companies like Axciom and Experian better analyze and enhance the vast amounts of data they’ve already acquired.

John O'Hara, president of Pitney Bowes Business Insight said, "We believe our heritage in physical will help us breach that digital gap. We have the technology to do that. We're like Microsoft Excel on steroids. We can process up to 3 million PDFs per minute."

Pitney Bowes has plenty of tools at its disposal for this expansion, including Volly, which enables brands to store physical customer communications in an online repository. Pitney Bowes also its own data intelligence/management platform, Spectrum, and recently acquired both MapInfo and Group 1 Software, giving it capabilities in geographic information systems.  

Though it will continue to be in the B2B rather than the consumer space, O'Hara stressed Pitney Bowes will not be moving into traditional CRM, adding, "We don't want to play in the Salesforce automation place. We don't want to play in the contact space. We append and enhance data capabilities."