James McNaughton marketing director Tony Porter said Ian Brown, currently regional sales director with James McNaughton, will head Onform Reels.

Porter said Onform would concentrate specifically on the business forms market, and will not focus on any other areas of the business, as sales personnel had been in the past.

"They will provide a better knowledge and understanding of the market, and be able to see where it is developing," he said.

Another benefit to customers will be that reels ranges of the three merchant companies will be pooled so a broader, wider and deeper stock range will be on offer.

Porter said stock control would be handled in the Midlands for regional distribution.

Onform reels will be officially launched on 1 July.