The deal handling around 10m worth of print includes all marketing collateral such as point of sale material, direct mail, leaflets, magazines and other promotional literature, which is distributed to 2,000 shops in the UK including Orange's own outlets.

"Because we are independent, we have no obligation to go to a particular supplier, a key benefit for our clients and one of the reasons why Orange has renewed its contract with us," said Pressing Matters director Mike Harrison.

It is the seventh consecutive year that West London-based Pressing Matters has clinched the Orange contract.

 "The fact that Pressing Matters is a completely independent print management company offers a tangible benefit to Orange. In addition it offers transparency on all projects," added Orange UK senior buyer for marketing Kevin Burcher.

Pressing Matters was founded in 1996 and handles around 23m of print each year.

Work for Orange also includes all of the group's in store customer publications including O Magazine Group and O Magazine Pay Monthly, both published by John Brown Citrus.

Pressing Matters' other clients include Wanadoo, Total and Sanofi.

Story by Philip Chadwick