What do you think will be the greatest opportunity for and threat to printers next year?
There are many great opportunities next year for the industry, or should I say those that are left in the industry. Last year saw the demise of many companies, some good, some not so good, but it does mean that for those printers that are ambitious, pro-active, dynamic and hungry – it means there will be opportunity.

A threat to our sector will be the development of the tablet device, such as the iPad. As these products increase in numbers, then this gives marketers the opportunity to communicate in a new and sexy manner. We are all aware that our world is communicating across a variety of platforms, and this will increase next year.

 
How important do you think Northprint will be?
Northprint is a key exhibition in the print diary. We like the idea of the ProfitZone, and other informative ideas, rather that simply looking at a collection of hardware.


What do you believe is the most under-recognised aspect in printing that is likely to become more important in 2011?
The management of colour, audited and measured, to an ISO standard, is currently gaining momentum. But soon, this standard will be a pre-requisite for the professional print buyer. We have an expression at bcq – If It Moves, Measure It.

Colour has not been properly measured, and the ISO standard will become a buyers confidence tool.

 
What can the industry do to increase its profile next year?
The industry can do lots of things to increase its profile. We must stop moaning about margins – we choose to be in this industry. We must be proud of our industry. The UK is the fifth largest producer of print in the world and contributes £1 billion to the Uk’s balance of trade. The printing industry adds more value than all but one other manufacturing industry (pharmaceuticals). We must not forget the value of ink on paper, be proud of our industry, and let’s sing this from the tops of the trees.