New year predictions: Trevor Crawford, Ipex 2014

Rather unsurprisingly Ipex 2014 figures pretty highly in event director Trevor Crawford’s list of print opportunities for next year, although even he admits that there will be life after Ipex, the question is will his family recognise him by then?

What’s at the top of your Christmas wish list?

From a business perspective, it is the continuing trend of economic improvement and confidence to invest, which the UK appears to be leading right now.


What do you think will represent the single biggest opportunity for printers in 2014 and why?

I have to say Ipex, which is taking place at London Excel from 24 to 29 March 2014. As the biggest international print event in 2014, it provides the print community with a platform to see and hear about the solutions required to respond positively to the changing marketplace and ensure a long term, profitable future.


What do you think will represent the single biggest threat for printers in 2014 and why?

The biggest threat for print service providers in 2014 is complacency and not taking on board the business opportunities to become a marketing service provider. Print plays an integral role in the marketing mix, and marketing service providers are perfectly placed to deliver a campaign across multiple channels for their clients and prospective customers.

What’s the one thing that the industry should do more of, or do better, in 2014?

We shouldn’t underestimate the power of networking, and must continue learning or never stop being inspired by fellow printers and vendors.

What was your highlight of 2013?

One of my highlights of 2013 is definitely the positive response from the industry after rolling out the rich educational content and features programme for Ipex. Another highlight is the overwhelmingly positive reaction and attendance at the official Ipex Open Day in November.

What are your hopes for 2014?

I hope to see a positive impact on the print industry as print’s role and its growing importance in multi-channel marketing campaigns continues to grow.  

What was the most important thing that you learnt in 2013?

Get the strategy right, work hard and never stop believing in yourself, your team and your product.

What will you do differently in 2014?

2013 has been a busy year – I’ll definitely try to spend more time with my family in 2014, but only after Ipex!

What will you be having for your Christmas dinner?

Something very different and Turkish, as my wife, daughter and I will be spending Christmas with our son who lives in Istanbul.

Are you making any New Year's resolutions? If so, what?

To continue trying to get fitter, to stay as healthy as I can and enjoy life to the full.