The Docklands, which hit the streets on Tuesday, has been described as "a quality paper marketed at the affluent residents of the riverside's new high-rise flats and warehouse conversions".

The paper's distribution stretches from Wapping down to London City Airport, with a weekly 30,000 print run.

The 64pp-average stitch- and-trim tabloid will be printed at Thorpe Plant, Archant's upgraded site in Norwich, on a Goss ColorLiner (HT80), using 54gsm newsprint.

Managing editor of Archant London Richard Thomson said the paper covered more than just the local news.

"It has more of a leisure content food, lifestyle, eating-out guides, recipes by the top chefs at the hotels in the area, a two-page books review there's a cerebral feel," Thomson said.