The Telford operation is targeting small- to medium-sized firms with Exemplar, which includes a range of standard envelope formats that can be overprinted.
"Customers are using the envelope as a marketing tool; its not just a carrier," said managing director Tony Cheetham.
The launch follows recent investments in a flat-sheet envelope line, a Smithe RA800, and a second Halm Jet overprinting press.
More than 90% of the firms output is reel-fed. It has seven W&D lines, but the Smithe machine offers more flexibility and is better suited to shorter runs.
Based in 5,060m sq premises, the firm makes 1.2bn envelopes a year.
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
Customer demand increasing
A4 Laser Labels expands with larger site and kit investment
Price rises in US 'to at least partially offset' costs
Cimpress withdraws guidance due to Trump's tariffs
Proceeds to be invested in growth strategy
James Cropper sells some specialist IP
Making changes to limit tariff impact in US