Mags look to mobile phones to boost circulation

Following the recent down-sizing of magazines and newspapers, the latest trend is for publishers to launch snack-sized mobile phone publications to boost print sales.

Publisher Cond Nast has collaborated with Refresh Mobile to make Mobizine versions of Glamour and GQ.

Mobizines were developed by Refresh Mobile, but users can download "snack-sized" copies of Glamour and GQ from any network for "pennies".

Cond Nast Interactive editor in chief Abigail Chisman believes Mobizines will increase sales of the printed titles.

"What we're doing with Refresh represents the next step in presenting our brands to a wider audience in a dynamic environment," Chisman said.

OK! and Time Out are also planning Mobizine versions.