M-real has outlined its strategy for the digital marketplace, with the launch of the first products under the new name (PrintWeek, 29 June).


M-reals divisional sales and marketing director for digital imaging, Carsten Lange, said the company saw opportunities from its partnerships with the leading OEMs, and was working with them on next generation products.


The announcement comes as M-real focuses on its three core areas of business: paper, packaging and merchanting.
Lange said that further initiatives were also being worked on with the toner and ink head manufacturers, which will see the development of products that have a special barrier coating for improved toner adhesion.


He added that machines such as the Xerox FutureColor 100, (due for launch at Print 01) will bring the cost per sheet for digital papers closer to conventional printing costs.
This would provide faster output at reduced costs, improving both productivity and quality, he said.


The range of papers for large-format will be branded as Zanders Imaging Jet Pro, with Zanders Imaging Jet cut size for ink-jet printers.


Story by Andy Scott