The firm has received over 400 replies from customers that it had targeted with invites for product demonstrations on its suppliers stands.
Mulvaney said interest in digital printing, CTP and large-format ink-jet printing had been especially high.
"I had concerns about the enthusiasm customers might have for Ipex," said Mulvaney. "There has been a general downward trend in attendances at shows recently, but this seems to have struck a chord."
Customers that accept the invitation will be given a fixed demonstration time with their desired supplier, from a roster that includes Xerox, Screen, Agfa, Kodak Polychrome Graphics and HighWater. "Its a bit of a value-added service for customers," said Mulvaney.
And he said suppliers would be able to offer improved demonstrations if they knew what to expect from each visitor.
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
Customer demand increasing
A4 Laser Labels expands with larger site and kit investment
Price rises in US 'to at least partially offset' costs
Cimpress withdraws guidance due to Trump's tariffs
Proceeds to be invested in growth strategy
James Cropper sells some specialist IP
Making changes to limit tariff impact in US