B1 digital showcase

Landa lauds Cimpress deal, hints at future roadmap

Robert Keane (second right) on stage at the Landa announcement

Cimpress founder Robert Keane was at day one of Drupa to shake hands on a deal for multiple Landa presses, and there was also a hint from Benny Landa about a future product roadmap for his Nanography technology.  

Back at Drupa 2016 Landa Digital Printing signed a strategic partnership with Cimpress that at the time could have been for as many as 20 presses.

Fast forward to 2024 and the number of presses involved in the reprised deal has not been disclosed, although Cimpress founder, chairman and CEO Robert Keane said it would be “definitely more than two or three” with installations planned for its European and North American production sites.

He said the web-to-print giant was “so excited about Landa specifically the S11P”.

“After a lot of exhaustive testing we understand how these presses work. How the details work on these presses in real production situations. And with the added benefits of the S11P with its increase in speed and quality, now is the time for us to jump in. We look forward to a multi-decade partnership with Landa,” he added.

He noted that the firm produces around 50m custom jobs a year, ordered online and produced on-demand via its trading brands including Vista, Pixartprinting, Exaprint and UK wing Tradeprint.

“We run a lot of B1 offset presses and many, many digital presses,” he added.

Landa founder and chairman Benny Landa said: “At Drupa 2016 we expected to ship the first of many presses to Cimpress in two or three years.

“But we, Landa, weren’t ready. We weren’t high enough quality, reliability or productivity back then. Cimpress stayed with us and worked with us for all those years.”

Landa is going big on the robustness and reliability of its presses at Drupa 2024, along with what the manufacturer believes are the unique quality benefits of its Nanography printing process compared with other inkjet techniques. Part of its promotion at the show compares Landa prints on a variety of different paper stocks – from high to low end grades – with the output from other inkjet printers.

It is also majoring on testimonials from happy customers, including the UK’s Bluetree Group.

Benny Landa with the comparative print samples -

CEO Gil Oron said: “Now, printers can get maximum agility, highest speed, best quality at minimum cost and what we’re enabling them to do for the first time is to produce very high volumes of digitally produced products.

“They are improving efficiency and profitability. But not only that, with the Landa they can get much more out of their existing offset presses because it can make the entire production line much more efficient.”

While Landa is focused on bringing its 1m-wide W11 web-fed press for flexible packaging to market next, and there is a W11 zone at its booth in Hall 9-A33, Benny Landa also spoke about other future plans for the tech.

He said: “Our team is already writing the next chapter of Nanography. And the next chapter will indeed touch not only corrugated, it will touch labels, it will touch metal printing… it will touch all of those things not yet touched by Nanography.

“But first you have to walk before you can run so our focus right now is on commercial printing, packaging and publishing.”

The firm has straight printing S11 and perfecting S11P presses running live on its booth at the new higher speed of 11,200sph.