His task will be to open up business opportunities through new technology and product ideas.

Swanson will report to the chief marketing officer Jeffrey Hayzlett, who said: "Ken has a track record of success and we want another seasoned team leader."

Swanson was senior vice president at New York-based financial printer Bowne & Company, and has worked for print firms such as Anderson Lithograph and LP Thebault Company.

"I look forward to applying my skills to help Kodak develop the strong strategic partnerships needed to succeed in todays complex graphic communications market," said Swanson.