Kimberly-Clark renews Bezier retail deal

Bezier Group has landed a two-year contract extension with Kimberly-Clark to supply point-of-sale work for retailers across the UK and Europe.

The deal extends the 11-year relationship between both parties and will see Bezier carry out jobs for major brands including Boots and Superdrug.

Bezier will produce permanent and semi-permanent displays, artwork and a website for Kimberly-Clark's intranet.

Mark Shaw, chief executive of Wakefield-based Bezier, said the company was "thrilled" to extend its long-standing relationship with Kimberly-Clark. 

He said: "We believe our proven process of joint business planning with clients enables us to offer fantastic value, as well as delivering ongoing cost savings."

The contract extension arrives a month after the group signed new agreements with Home Retail Group's Argos and Homebase brands until 2012.

In May, Homebase became the first DIY retailer to join the Nectar reward scheme, which involved Bezier producing more than 200,000 pieces of point-of-sale material for some 300 stores.

It also supplied an online virtual store that allowed the Homebase marketing team to see how each campaign would look in-store.

Cath Fearon, loyalty marketing manager at Homebase, said: "The Bezier programme enabled us to see the impact of the designs, the cut-through of the messaging and how the different phases of the launch worked with all the other in-store communication not associated with the campaign."