UK managing director Christian Knapp said the KBA Financial Plus service would be of immense value to all customers of both new and used presses.
Early on we recognised that next to the product and service back-up, finance plays a major part in the decision process for high-value equipment, he added.
The programme is being backed by Deutsche Leasing, which already partners KBA in Germany and other European countries. Its UK office has been set up in Redhill, Surrey, led by head of sales Julian Hobbs.
It will act as a further arm of KBAs customer service in the UK and will help to take the pain away from the financial process, added Hobbs.
Have your say in the Printweek Poll
Related stories
Latest comments
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

New owner is 'patient, committed investor'
Shareholders green light Royal Mail takeover

Two other tenders also available
House of Commons contingency printing tender live

Wide-format's gala expo
Visionaries welcome

Global Print Expo