The new look was officially launched at an event in London this week (27 January) but some centres in the Adare-owned chain - including the recently re-opened Eastbourne outlet - have already begun making the switch.

Kall Kwik UK managing director Phil Muller said new faades would be erected across the entire network over the next 18 months and an optional new shop fit was also available for centres wanting to go the whole hog.

The rationale behind it was that we realised our old logo had served us well but was showing signs of age, said Muller. We thought we needed a change but there was a real hunger for it across the network.

Kall Kwiks Winchester centre came up with the new design fighting off competition from outside design agencies. The look was chosen by centre owners and customers who were unaware it had been designed in-house, said Muller: I didnt want to know who [the designer] was until it had been approved.

Kall Kwik was recently recognised as a Superbrand by The Brand Council, whose founder Marcel Knobil attended the launch. The contemporary feel of its re-designed logo clearly reflects Kall Kwiks own appreciation of the importance of powerful branding, Knobil said.

Story by Lauretta Roberts