He has held senior positions with graphics arts companies over the past 20 years. He will be based at the company's headquarters in Glasgow.

Baker was responsible for founding the UK operation of Indigo and was European vice president in 2000.

After HP bought Indigo, he ran European sales and marketing for the digital publishing division.

"This is a great opportunity for me to leverage my experience in digital printing within a progressive company," said Baker. "The company is implementing its strategy for expansion and I am delighted with the challenge of extending its reach."