An Independent News and Media group financial report for the year to 31 December 2004 and filed this week at Companies House showed exceptional product development costs of 6.1m in 2004 and 6.3m in 2003.
The newspaper, printed by Trinity Mirror's plants in Watford, Oldham and Saltire, downsized to the tabloid format in September 2003, before dropping the broadsheet edition in May 2004.
The combined 12.4m cost of the exercise has boosted circulation by around 50,000 since the tabloid launch, to a figure of 267,037 in October.
In comparison, The Guardian spent 100m on its Berliner launch this year, for a circulation uplift of around 60,000 to 403,297 in October.
Have your say in the Printweek Poll
Related stories
Latest comments
"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"It's amazing what can be found on the "web" nowadays!"
Up next...
Replacement 'will be operational later this year'
Walstead makes decision on Bicester 64pp
'Ridiculous decision'
Unite “prepared to fight” on proposed DS Smith site closure
Also helps mitigate volatile energy prices
