Some 500,000 Live UnLtd posters formed part of the marketing.
The Ikea push included stickers printed by OCP in Londons Park Royal and all the material was packed in a pink polythene wrapper, which was bagged with the broadsheets magazines.
Basingstokes Impact Litho, part of Wyndeham Press Group, printed the posters on a four-colour Heidelberg M600. A company spokeswoman said: "We had a tight turnaround from the order to fulfilment, but met the challenge."
Polyprint in Norwich produced the pink bag and the promotion was bagged at Polestar sites in Colchester, Leeds and Bath.
Roger Carter, production manager at the Guardian and the Observer, said the Sunday title ran a similar marketing drive for Habitat last September.
Story by Jez Abbott
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