HP claims that latex ink is unique in the range of applications that can be handled by one technology, encompassing frontlit and backlit displays, vehicle graphics, banners and wall coverings onto a wide range of uncoated substrates.

The L25500 takes latex into the 1m and 1.5m wide roll-fed space, joining its bigger brother the 2.6m-wide L65500.

The visitors to the HP stand will get to experience live demo zones for vehicle wraps, wallpaper application, electronic gadgets accessories etc.

Recently, Gurgaon-based PrintExpressions installed HP L25500 to provide the "capability of printing on any kind of flexible media up to a width of 60-inches" according to the director of the company, Sukhvinder Singh. "Demand from the signage industry is on the rise. So is demand for industrial wide-format graphic applications such as POP displays, decorative and to some extent packaging printing."

Media Expo is a trade exhibition dedicated to indoor and outdoor advertising and signage solutions. The three-day exhibition is aimed at keeping the advertising world constantly updated and abreast with the growing and changing advertising and signage trends around the world.

After 20 successful editions in India, it has come forward as a major show with both national and international exhibitors to exhibit creativity and latest technology in signage, point-of-purchase, advertising, printing, retail and shop displays, and gifts and premium sector.