Heidelberg signed its 100th UK Quickmaster DI order at Northprint.
The buyer has asked to remain anonymous until the machine is installed in the summer.
Heidelberg also used the show to release some DI market information and trends. It revealed that 36% of its DI customers are commercial printers, 21% quickprinters and 17% pre-press businesses looking to move into print. The firm described itself as having a "ten year lead" on rivals, in a statement timed to coincide with the release of DI products from Ryobi and Komori.
The firm is anticipating strong growth in the direct imaging sector, and expects to capitalise on its substantial user base already two-thirds of orders worldwide for the B2 Speedmaster 74 DI have come from existing Quickmaster DI users.
Heidelberg also announced the sale of its first Speedmaster 74 DI in Scotland. It will be installed at Colour Network in Glasgow. The firm is highly-experienced in digital print, and is an existing user of both Heidelberg Quickmaster QM 46 DI and an Indigo machine.
Managing director Robert Gray described the 74 DI as "more economical than litho in my view", and said that the five-colour machine would open up opportunities in new markets, including packaging and labelling.
The firms spend, backed by Close Asset, includes a K78 combination folder, ST 100 stitcher and Polar 115E guillotine. It is also planning to expand its premises with an additional 600m2 unit.
Have your say in the Printweek Poll
Related stories
Latest comments
"Sorry to read this, a big name to go down, hopefully a lot of the £1.8M was insured. We are recruiting operational staff & currently in-talks to assist the clients with immediate requirements."
"£1.8m !! Very big numbers indeed."
"Now black really is white. Ditching a product line with all its consequences for customers is now an award winning move. Priceless!"
Up next...
News comes a year after the Coronation
King and Queen update Royal Warrants
66-year-old firm closes
DCW Penrose shuttered; kit sold at auction
Finishing from start to finish
IFS lauds partners' premieres and Drupa importance
Government emphasised RM's importance to society