Gecko, which previously handled membership fulfilment for the firm, is now responsible for the management, production and distribution of all Mecca's cus- tomer membership packs.

The print management company will use its new Gecko Directions software to enable Mecca to issue each new customer a full membership pack within 24 hours of registration.

When data on a new member is put into the system it is cross-referenced with local Mecca data so that the customer is provided with a bespoke membership pack. This includes all the locally relevant information they need.

In addition, the Directions software enables Mecca to instantly check levels of stock and status of requested membership packs.